When choosing your words for any marketing campaign, it’s a good idea to consider that things can be taken the wrong way – like they did when I came across a news story mentioning that Panera Bread would be only using ‘clean ingredients’ from now on.
Author: Jeff Havens
https://www.jeffhavens.com Jeff Havens is a speaker, author, and professional development expert who tackles leadership, generational, and professional development issues with an exceptional blend of content and entertainment. He is a contributing writer to Fast Company, Entrepreneur, BusinessWeek, The Wall Street Journal; and has been featured on CNBC and Fox Business. For more information, or to bring Jeff to your next meeting, contact Donna Buttice at Platinum Speakers Agency at 630.330.7533.
