how to respond to a crisis

How Should You Respond To A Crisis? 

Ah, crisis. It’s a fun word to say, but that’s the only fun thing about it. Crisis brings massive uncertainty, and we generally don’t deal well with that. Besides, crises often bring the potential for something significantly negative without offering the potential for something positive. We call it risk when things might end well but…

Choose Your Path In Life

The Benefit of Doing Something Drastic

A couple weeks ago I delivering the opening keynote at an agricultural conference. For those of who don’t know, theirs is an industry currently facing significant challenges. A combination of unusually uncooperative weather and unprecedented policy decisions have simultaneously depressed crop supply and prices. Farming is a difficult business, and farmers today are having a…